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Sports BettingSeptember 30, 2026·1 min read
DraftKings, Sportradar CEOs and Michael Jordan Discuss Fan Engagement at SBC Summit
DraftKings CEO Jason Robins, Sportradar CEO Carsten Koerl, and Michael Jordan participated in a panel discussion at the SBC Summit. The discussion focused on fan engagement and the future of sports betting.
Carsten Koerl mentioned that technology helps companies move from personalized to customized experiences by learning who the fan is and what they want to consume. He also noted that Sportradar installs cameras to track data points and provide these data points for officiating purposes.
Jason Robins explained that sports betting and fantasy products give people a reason to care about teams that aren’t necessarily their home teams or favorite players. He also acknowledged that the outcome of these verticals was difficult to predict, but that it was important for DraftKings to maintain a presence all the same. Michael Jordan noted that fans today have a much better understanding of the outcome and are willing to become much more involved with the outcome.
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