Flutter's UK&I Brands See Over £250M in Stakes During Cheltenham Festival

Flutter’s three flagship UK&I brands – Sky Betting & Gaming, Paddy Power and Betfair – took in well over £250m in stakes and executed around 37m in online bets across the week during the Cheltenham Festival. The Festival saw iconic moments including Constitution Hill’s win in the Champion Hurdle, Henry’s Honeysuckle’s victory in the Mares’ Hurdle, and Galopin Des Champs’ win in the Gold Cup.

Flutter's UK&I brands finished the week in the black, but didn't have it all their own way due to significant wins by customers on bets like Envoi Allen, Sire Du Berlais and Stage Star. Two lucky punters scooped £100k and £200k on Tuesday and Wednesday respectively as part of the Sky Bet-sponsored and free-to-play competition, ITV7. A Paddy Power retail customer in Kildare, Ireland, won €75k on a 20p ‘Lucky 63’ bet that picked out seven winners.

Reflecting on a week of top-drawer racing, Flutter's Chief Trading Officer Dom Crosthwaite commented: “It was another memorable Cheltenham, and it was pleasing this year to see the Festival's mass market appeal mirror the recreational nature of our customer base. We delivered a great customer proposition for our flagship brands, with a series of recent product upgrades and marketing campaigns driving strong staking levels of well over £250m. This was all made possible by our talented colleagues in Flutter UK&I, who worked incredibly well to seamlessly manage over 37m online bets across the week.”