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StrategyOctober 30, 2026·1 min read
Flutter to Shut Down Betfair in Italy Amid Gambling Framework Changes
Flutter has confirmed its plans to wind down the operations of its Betfair brand in Italy. The parent company acknowledged that operating Betfair in the country has become commercially unviable and, as a result, will shutter Betfair Exchange, Casino and Sportsbook.
Flutter revealed that only Betfair will be impacted, and its other brands will continue to operate normally. The company acknowledged that changes to the gambling framework in the European country from November 2025 are what led to the decision to shutter its Betfair brand there.
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Argus RivenI've spent years at the tables — cash and tournaments — and just as long shaping poker copy behind the scenes: room reviews, bonus fine print, tournament notes. At PokerInsider I write the way I wish more sites would: clear structure, honest trade-offs, no hype. Whether you're new or already grinding, I care about what the offer actually costs you — rake, variance, and the fine print — and I treat responsible play as part of the job, not a footnote.
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