Betfair Partners with Palmeiras: A Major Bet on Women's Football

Betfair has become the official betting sponsor of Sociedade Esportiva Palmeiras, one of Brazil’s most successful and most popular league football clubs. The two-year partnership provides for the inclusion of Betfair on all of the club’s digital platforms as well as on the Palmeiras women’s team kit in what is one of the largest partnerships in the country for women’s football. The partnership includes Betfair's presence on all of the club’s digital platforms and on the Palmeiras women’s team kit. The two-year agreement includes master sponsorship of the women's team.

Betfair will work with Palmeiras on a series of promotions and initiatives, including offering fans unique experiences on the field. To kick-off the partnership, international Betfair brand ambassador Rivaldo joined Palmeiras in Brazil as part of a teaser campaign with President Leila Pereira. Betfair and Palmeiras also launched a joint manifesto on social media networks celebrating the possibilities and opportunities that sport presents to clubs, players and communities.

Kimberley Daly, Marketing Director at Betfair, stated that Betfair's role is to invest in creating opportunities for women to excel in the sport, as well as continue investing in the men's team. Leila Pereira, President of Palmeiras, said that this agreement will allow our women's team to continue growing and winning titles. Betfair has been the official sponsor of the CONMEBOL Copa Libertadores and the Copa Sudamericana since 2019. Betfair announced its official 2022 season sponsorship of the Campeonato Carioca.