Martin Calvert on AI Translation: CRAIG's Role in iGaming Localization

Martin Calvert has joined All-In Global as Marketing Director, focusing on the AI translation platform CRAIG. Calvert brings multilingual and regulated-industry marketing experience to the company, which has been developing CRAIG to reshape the economics of localization for iGaming brands.

In an interview, Calvert discusses his new role and the potential of CRAIG. He is skeptical of AI hype but believes in the product's capabilities. Calvert emphasizes the importance of human linguists in the translation process, stating that technology-driven translation isn't unique to All-in but that CRAIG offers a unique combination of specialist localization experience, verified subject-matter content, and direct memoQ integration.

CRAIG combines AI with multilingual SEO and human-in-the-loop optimizations. All-in Global has over 18 years of localization experience, and CRAIG is developed specifically for sectors where terminology and context have commercial or regulatory consequences. Calvert understands the hesitation around automation but highlights the benefits of CRAIG, including speed, scale, and cost advantages for iGaming brands.