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Manchester United and Betway: A New Era in Training Kit Sponsorship
Manchester United has signed a new multi-year partnership with Betway, a prominent sports betting company. The partnership specifically targets the team’s training kit, with Super Group, the betting firm’s parent company, paying £20m per season. This is the first time that Manchester United has signed up a training kit partner since its last partnership with Tezos, which ended in June 2025.
The company’s signage will also be displayed around Old Trafford, the team’s home stadium. Manchester United’s men’s and women’s teams will be wearing the Betway-emblazoned training kits. Manchester United’s Chief Business Officer, Marc Armstrong, stated that the partnership reflects the club's growth strategy and ability to attract leading brands.
Super Group CEO Neal Menashe described the Premier League as one of the world’s most influential platforms allowing teams and fans to connect. The Premier League is the world’s most-watched domestic football competition and provides a powerful platform to connect with fans globally.
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