#UK Football Sponsorship

2 articles

News

Flutter's Cash4Clubs Returns with £500,000 for UK Grassroots Sports

Flutter has launched its Cash4Clubs initiative, offering £500,000 in funding to support grassroots sports clubs across the UK. The initiative aims to help community clubs attract new members, buy new equipment, and drive participation in health and fitness. Alan Shearer and Graeme Souness are among the football heroes urging clubs to apply.

September 24, 2026·1 min read

News

Manchester United and Betway: A New Era in Training Kit Sponsorship

Manchester United has inked a multi-year deal with Betway for their training kits, marking a significant partnership in the world of sports sponsorship. The deal, worth £20m per season, will see Betway's branding on the training kits of both the men's and women's teams, as well as signage around Old Trafford.

August 5, 2026·1 min read