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Sports BettingNovember 18, 2022·1 min read
Flutter Expects Over £300M in Bets During FIFA World Cup 2022
Flutter's UK and Ireland brands are gearing up for over £300m in betting stakes during the 2022 FIFA World Cup, with strong global interest. The USA's participation is expected to boost customer engagement for Flutter’s FanDuel and Sportsbet brands.
Flutter’s FanDuel and Sportsbet brands are set for greater customer engagement given that USA and Australia have both qualified for the tournament. The USA winning the World Cup represents Flutter’s biggest overall liability in the outright book at 125/1.
Flutter’s Risk and Trading team operates a ‘follow-the-sun’ model across trading centres in Dublin, Melbourne, and New Jersey. The team uses a sophisticated simulator that plays out the tournament thousands of times, predicting a unique winner based on several variables. Brazil is priced as the current favourite to lift the Cup at 7/2, while England captain Harry Kane is the 15/2 favourite to win the Golden Boot for top goal scorer. Flutter has a 100-strong team of experts covering football across a wide variety of specialist roles.
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