The Birth of EPT: How John Daif and Isaay Sheynberg Changed Poker

Nolan Dalla, who served as the director of communications at PokerStars from 2004 to 2006, recounted a pivotal phone conversation that involved John Daif, Isaay Sheynberg, and Dan Goldman. This discussion laid the groundwork for the creation of the European Poker Tour (EPT).

Dan Goldman, with his extensive influence at PokerStars, played a crucial role in shaping the decisions that would define the future of poker. His authority extended beyond marketing and media, impacting the strategic direction of the company. Isaay Sheynberg, known for his meticulous attention to detail and unwavering commitment, was instrumental in driving the project to completion.

John Daif, initially skeptical about the feasibility of a poker player creating a new tour, eventually proved to be a key figure in aligning the interests of various parties. His persistence and skills were vital in making the EPT a success. PokerStars planned to be the main sponsor of this new venture, which would compete in a market already dominated by giants like PartyPoker, UltimateBet, FullTilt, and ParadisePoker. Despite the challenges, the EPT has continued to host high-level tournaments across Europe, bringing excitement and prestige to the game.