Unibet Poker's Parent Company, Kindred Group, Acquires French Gaming Giant

Unibet Poker, a venerable European online-poker brand, is on the brink of a significant transformation. Kindred Group plc, the parent company of Unibet Poker, is acquiring France's La Française des Jeux (LFJ) in a deal valued at over USD $2.8 billion.

Strategic Vision and Enthusiasm

Kindred Group CEO Nils Andén expressed enthusiasm about the transaction, anticipating a synergistic partnership with FDJ. The deal aims to expedite long-term strategic projects, foster growth in core markets, and establish a reliable source of entertainment for customers. Andén believes that merging with FDJ will accelerate Kindred's path towards 100% locally regulated revenue.

Historical Background

Unibet, one of Europe’s oldest online-gambling brands, has a rich history dating back to its founding in 1997 by Anders Ström. The brand, which entered the online sphere in 1999, evolved into Kindred Group in 2016. La Française des Jeux, initially a French government-controlled entity, transitioned into a publicly traded company in 2018.