

PokerStars' 2017 Profit Surpasses $877 Million, Driven by Casino and Sports Betting Growth
PokerStars' annual profit for 2017 was over $877 million, a 4% increase from 2016. The Stars Group's total annual revenue for 2017 was $1.3 billion, a 14% increase from 2016. The casino and sports betting sectors grew by 42% in 2017.
Poker remains the main channel for attracting clients to The Stars Group. PokerStars' CEO, Rafi Ashkenazi, emphasized that poker is still a top priority. "Poker remains the main channel for attracting clients for Stars Group, and in 2017 we began to increase our marketing investments in this segment", - said Rafi Ashkenazi.
The average deposit increased from $108 in Q1 2015 to $160 in Q4 2017. Two-thirds of PokerStars players benefit more from the new Stars Rewards program than the previous one.
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Argus RivenI've spent years at the tables — cash and tournaments — and just as long shaping poker copy behind the scenes: room reviews, bonus fine print, tournament notes. At PokerInsider I write the way I wish more sites would: clear structure, honest trade-offs, no hype. Whether you're new or already grinding, I care about what the offer actually costs you — rake, variance, and the fine print — and I treat responsible play as part of the job, not a footnote.
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