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CasinoSeptember 23, 2026·1 min read
DraftKings Accused of Using AI to Target Big Spenders
DraftKings has been known to develop machine-learning models that can flag risky behavior and lead to early intervention. The New York Times has published an expose in which it claims that DraftKings, one of America’s largest sports betting and casino companies, has leveraged the power of AI to determine which players should receive promotional incentives.
DraftKings data analyst Jayden Butts argued that DraftKings was trying to figure out how to best spend its promotional budget. DraftKings argued that the entire report was based on a false premise that it portrayed routine promotional reinvestment practices that were common across consumer-facing industries as scandalous.
DraftKings has invested heavily in ensuring that it leverages responsible engagement as a linchpin of its business operational model.
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Argus RivenI've spent years at the tables — cash and tournaments — and just as long shaping poker copy behind the scenes: room reviews, bonus fine print, tournament notes. At PokerInsider I write the way I wish more sites would: clear structure, honest trade-offs, no hype. Whether you're new or already grinding, I care about what the offer actually costs you — rake, variance, and the fine print — and I treat responsible play as part of the job, not a footnote.
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