Texas Authorities Raid 21 Locations, Seize $2M in Illegal Gambling Bust
1 min read
NewsMay 17, 2024·1 min read
888 Holdings Sells US B2C Operations to Hard Rock Digital
888 Holdings plc is selling its US-facing B2C operations to Hard Rock Digital, a subsidiary of the Seminole Tribe-owned Hard Rock brand. The sale is expected to generate annual savings of £25 million starting from 2025.
Hard Rock Digital, already present in various US markets under the Hard Rock Bet brand, will expand its online gaming footprint with this acquisition. The move is part of 888 Holdings' broader strategic realignment, including plans to rebrand as Evoke plc.
This transformation aims to reflect the company's evolving multi-brand model, marked by increased automation and AI integration. The potential retirement of the longstanding 888 brand signifies a pivotal shift in the company's identity and vision for the future.
Share this article
By
Argus RivenI've spent years at the tables — cash and tournaments — and just as long shaping poker copy behind the scenes: room reviews, bonus fine print, tournament notes. At PokerInsider I write the way I wish more sites would: clear structure, honest trade-offs, no hype. Whether you're new or already grinding, I care about what the offer actually costs you — rake, variance, and the fine print — and I treat responsible play as part of the job, not a footnote.
♠More in News
Pittsburgh Steelers Eyeing Another Offensive Playmaker Before NFL Trade Deadline
1 min read
SiGMA World 2026: Earn Up to 18 CPD Learning Hours at the Gaming Conference
1 min read
←All Articles♠ PokerInsider