William Hill Shuts Down Three Online Casino Brands

William Hill announced that EuroGrand, 21 Nova, and Casino Club brands will cease to operate by January 2022. According to company officials, the move is part of streamlining its operations.

The shutdown of iGaming operations will focus exclusively on Mr. Green and William Hill's online gaming platforms. William Hill has advised its affiliate partners that all promotions related to the trio of brands should be discarded immediately. Starting Monday, November 29, they will not be accepting new clients. Clients will be able to play or withdraw their funds until January,24,2022.

EuroGrand and 21Nova first opened their doors in 2006, while Casino Club was launched in 2009. Mr. Green was launched in 2007 in Malta and is now one of Europe's leading online gaming havens. William Hill purchased Mr. Green in January 2019 for £242 million in cash. After the three brands go offline, William Hill will still carry on with its operations of six online casino sites in the U.K. William Hill will continue to run Redbet, 11.lv, Bertil, Mama Mia Bingo, and the company's internet gambling platform, and Mr. Green.