Wildz Group Secures First Finnish iGaming License

Wildz Group is the first iGaming operator to receive a license to operate in Finland. The company confirmed the news on Thursday, October 15, arguing that it has beaten the competition to the punch and secured an official nod from the National Police Board, the gaming regulator in the country.

Finland will only allow online casino and sports betting products, while lottery, scratchers, and land-based gaming will still be operated by Veikkaus Oy. Wildz Group has announced that it has become the first operator to have received a license to enter the Finnish iGaming market, which will be launching on July 1, 2027.

Wildz Group will be due for license renewal in five years, while the regulator is yet to publish any official information about which companies have been granted the legal right to operate in the country. Finland is one of a few holdout states in Europe that still rely on a monopoly-based model, but this will be changing next summer when the country transitions to a license-based model.