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Sports BettingAugust 25, 2026·1 min read
Vivid Gaming and Betsson Partner to Expand Gaming Content Reach
Vivid Gaming has expanded its content reach through a deal with Betsson. The partnership sees the company’s full portfolio of mostly premium games incorporated. Vivid Gaming, a novelty iGaming studio and content supplier for the iGaming sector, has landed a significant deal with Betsson, one of the world’s leading online casino and sports betting brands.
Vivid Gaming has long embarked on a growth strategy involving multiple international markets, carving out a name for the studio and its ability to deliver premium gaming experiences. While the game features a catalogue of 34 games in total, 30 of these are in the premium segment, offering players innovative visuals, game mechanics, and overall flow of the game.
Vivid Gaming head of Client Success Matthew Attard has welcomed the opportunity to work closely with Betsson and partner up with the brand. Betsson has similarly been working on strengthening its presence in core markets as well as securing more technological partners. In April, Betsson Africa teamed up with EveryMatrix to further hone its capabilities in the local market. In March, Betsson finalized the purchase of Rhino Entertainment’s B2C and B2B technology.
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