Sportsbet Rolls Out New Campaign to Promote Safer Gambling in Australia

Sportsbet, a leading online sports betting platform in Australia, has introduced a new safer gambling campaign titled “take a sec before you bet”. This initiative aims to encourage customers to set deposit limits across all of their online betting accounts. The campaign will be promoted through various media channels, including TV, radio, press, outdoor billboards, broadcast integrations, digital video, and display.

The campaign is designed to drive behavioral change by raising awareness around setting deposit limits and normalizing the use of safer gambling tools. Sportsbet recognizes its role in promoting safer betting and is committed to raising awareness about safer betting practices and the tools available to customers.

Barni Evans, CEO of Sportsbet, emphasized the company's responsibility to promote safer gambling. “We have a vital role in the promotion of safer gambling and a responsibility to use our profile to send the message; no matter who you bet with, we want you to do so in a way that is safe and responsible. And setting a deposit limit is a proactive way to help keep your betting in check,” Evans said.