

A PokerStars Insider Reveals the Company's Wild Rise and Unique Culture
In 2004, the author received a life-changing call from Rich Corbin and Dan Goldman, the vice president of marketing at PokerStars.com. Dan Goldman was a key figure at PokerStars after the Sheinberg brothers, Isai and Mark, the founders and owners of the room.
The author was offered the position of director of public relations at PokerStars, with a 10% increase over PartyPoker's offer and generous bonuses. The offer included an additional $100,000 if PokerStars surpassed PartyPoker in market share, and the potential for significant financial gains if the company went public.
At the time, PokerStars was the second-largest poker room, competing with other new rooms like Full Tilt, UltimateBet, Absolute, BoDog, DoylesRoom, and 888Poker. The author's first day at PokerStars involved a phone conference about a new project that would become the European Poker Tour. The European Poker Tour was created to promote poker in Europe, similar to how the World Poker Tour was used to promote poker in America by PokerStars' main competitor, PartyPoker.
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Argus RivenI've spent years at the tables — cash and tournaments — and just as long shaping poker copy behind the scenes: room reviews, bonus fine print, tournament notes. At PokerInsider I write the way I wish more sites would: clear structure, honest trade-offs, no hype. Whether you're new or already grinding, I care about what the offer actually costs you — rake, variance, and the fine print — and I treat responsible play as part of the job, not a footnote.
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