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NFL Announces Major Sportsbook Partnerships for the New Season
The NFL has officially announced its partnership with three major sportsbooks: Fanatics, FanDuel, and DraftKings, as the new season kicks off. This multi-year collaboration aims to enhance fan engagement and provide unique experiences throughout the season.
The partnership includes the presence of these sportsbooks at major NFL events such as the NFL Draft and Super Bowl. Additionally, the sportsbooks will have access to real-time, official play-by-play statistics through Genius Sports, the NFL’s exclusive data distribution partner. This data will allow the companies to tailor their offers and bring more worthwhile options to sports fans.
NFL EVP and CRO Renie Anderson welcomed the opportunity, stating that the partners share the NFL's vision for innovation and fan engagement. DraftKings CMO Stephanie Sherman highlighted that the partnership will enhance live betting experiences for fans. FanDuel President Christian Genetski expressed pride in continuing to build with the NFL and finding new ways for fans to engage with the game. Fanatics’ CEO Matt King stated that the deal aligns with Fanatics' vision of creating a single digital sports platform for betting, playing, and engaging with the NFL.
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