Flutter's Ian Proctor: Getting Gambling Affordability Right is Crucial

The Gambling Commission’s consultation on customer interaction, which includes proposals to set stricter affordability assessments for UK online punters, closed this week.

Ian Proctor, Chairman of Flutter UK & Ireland Division, believes getting affordability right in gambling is complex and requires finding a balance to protect the vulnerable without impinging on personal freedom. He proposes a risk-based approach to affordability, considering multiple data points including frequency of bets, deposits, personal circumstances, and changes in behavior.

Flutter's Affordability Triple-Step framework includes three layers of protection: setting spend limits at registration, real-time monitoring, and a spending backstop. This approach aims to protect the most vulnerable from potential harm while allowing the majority of customers to enjoy gambling responsibly.