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Flutter's UK and Ireland Brands See Over £100M in Bets During Royal Ascot
StrategyJune 28, 2023·1 min read

Flutter's UK and Ireland Brands See Over £100M in Bets During Royal Ascot


Flutter’s UK&I brands – Betfair, Paddy Power & Sky Betting & Gaming – took in well over £100m in stakes across the Royal Ascot Festival. This thrilling week saw Frankie Dettori win his ninth Gold Cup with an impressive 3.5m bets placed with Flutter’s UK&I brands on his rides across the Festival.

Hollie Doyle became the first female jockey to win a Group 1 race at the racecourse with her victory in the King's Stand Stakes. Rank outsider Khadeem cost Flutter’s brands over £2m and was our biggest loser of the week, winning the Queen Elizabeth II Jubilee Stakes at 80/1. There were more surprises to follow, with Valiant Force beating the odds when she won the Group 2 Norfolk Stakes at 150/1, matching the biggest SP return at Royal Ascot and the biggest return in a British or Irish Group race.

King Charles-owned Desert Hero topped off the weekend with a famous win. The jockeys weren't the only winners, as a host of UK charities – including SportsAid, the Holocaust Educational Trust, the Cystic Fibrosis Trust, SAS Regimental Association (SASRA), and Together for Looked After Children – received £277,000 from the Britannia Stakes race after Hayley Turner rode Docklands to victory. The donation came from Flutter's UK&I brands and other Betting & Gaming Council (BGC) members - who honoured a pledge to make a sizeable donation considering the outcome of the race.

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Argus Riven

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Argus Riven

I've spent years at the tables — cash and tournaments — and just as long shaping poker copy behind the scenes: room reviews, bonus fine print, tournament notes. At PokerInsider I write the way I wish more sites would: clear structure, honest trade-offs, no hype. Whether you're new or already grinding, I care about what the offer actually costs you — rake, variance, and the fine print — and I treat responsible play as part of the job, not a footnote.

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