Flutter and PMU Strengthen Partnership with New B2B Sportsbook Platform

Flutter Entertainment has extended its B2B partnership with PARI MUTUEL URBAIN (PMU), a leading French betting operator. This extension deepens a relationship that began in 2010 and sees Flutter providing PMU with a multi-channel B2B Sportsbook Platform. This platform offers market-leading customer products and associated operational services, in addition to event management, fixed odds pricing, and risk management services.

PMU will be the first external brand to use Flutter's B2B Sportsbook Platform. This unique solution allows for seamless product rollouts across all brands operating on the platform. Tom Bowry, Chief Strategy Officer at Flutter, expressed delight in PMU's decision to adopt the platform, highlighting its innovative development and the expertise derived from Flutter's global portfolio of brands.

PMU, the number one horse race betting operator in Europe and the third largest worldwide, operates with 1,100 employees and has 14,000 retail outlets and French racecourses. The company also operates internationally with more than 120 partners across more than 50 countries. PMU's main activity is to market bets on horse races in a responsible and trusting environment. The company has diversified into sports betting and poker since the French online gaming market was opened to competition in 2010. PMU's activity results are fully redistributed to the French horse racing associations.