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EveryMatrix Powers Merkur Bets’ Expansion in Denmark with Omnichannel Technology
EveryMatrix's omnichannel technology has gone live in Denmark, powering Merkur Bets’ offering. Merkur Bets is recognized as one of the biggest betting and gaming brands in Europe. EveryMatrix’s omnichannel platform powers 1,000 sports betting terminals located in more than 230 shops across Denmark.
Merkur Bets benefits from EveryMatrix’s online sportsbook platform and online casino solution. Mathias Dahms, Merkur Group’s Managing Director, Sports Betting, said that the successful launch of EveryMatrix’s technology with Merkur Bets gives the Group confidence that it can continue to execute similar migrations with its brands across Europe.
Jonas Groes, EveryMatrix’s Co-CEO, acknowledged the achievement as a significant milestone in its collaboration with Merkur Group.
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