Caesars Rolls Out Olympus Tier for High-Rollers

Caesars Entertainment has added a new Olympus level to its Caesars Rewards loyalty program. This new tier is designed to attract high-rollers with exclusive perks and benefits. To reach the Olympus level, customers must wager and spend $1.5 million or more. The Olympus tier will debut in January and offer perks such as complimentary suite upgrades, a 40% boost in reward-credit earning speed, an annual seven-night luxury retreat, and invitation-only VIP events.

Caesars Rewards membership allows customers to use their cards at all of the company’s properties as well as online gaming platforms, including WSOP Online. This transition in the program highlights Caesars' strategy to focus on high-spending players. Over the last few years, Caesars has been downgrading rewards for lower-tier customers, removing the popular Laurel Lounges in 2022. These lounges were available to customers who reached the Diamond Level and offered free drinks and a buffet. Other monthly perks from the Diamond tier were also eliminated.

The Olympus tier is similar to MGM’s Noir tier, which also requires an invitation but doesn’t have concrete financial benchmarks for inclusion. This shift in business strategy corresponds with Caesars recently accepting an acquisition offer from Tilman Fertitta’s Golden Nugget. Fertitta owns a stake in Wynn, which caters to higher-end gamblers. The changes come as wealthier gamblers may be staying away from Las Vegas due to the gambling provision in the One Big Beautiful Bill Act, which allows gamblers to deduct only 90% of losses, resulting in some high-stakes poker players reducing their schedules.