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Sports BettingAugust 12, 2026·1 min read
Apple TV Eyes Open Championship Streaming Rights Amid Sports Push
Apple TV is reportedly in talks to acquire the US streaming rights for the Open Championship, as per The Guardian. This move is part of the company's broader strategy to expand its sports offerings and build on its momentum in streaming services.
Apple TV has previously secured streaming rights deals with Formula One and Major League Soccer. However, the deal with Major League Soccer was terminated due to low interest. Despite this setback, Apple TV continues to explore opportunities in the sports streaming market.
Apple TV has a five-year deal with Formula One for the United States valued at $750 million. This deal, along with the potential acquisition of the Open Championship streaming rights, indicates Apple's commitment to expanding its sports content. The company is actively exploring this avenue, with the Open Championship constituting just one of many possible ventures.
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