tombola and Sisal Partner to Boost Online Bingo in Italy

tombola, an online bingo brand owned by Flutter Entertainment, has partnered with Sisal, Flutter's sports betting and gaming brand in Italy. Sisal's bingo customers will now enjoy tombola's proprietary bingo product as an integrated feature on their app and website. Italian tombola players will see the introduction of Super Bingo, a new playing experience involving a game of 75-ball bingo that will generate significant full house prizes well beyond what has been available in the market up to now.

The integration allows both sets of customers to avail of a much deeper liquidity pool, giving them opportunities to play for larger prizes and bigger guaranteed jackpots. Rosangela Robbiani, Chief Product Officer at Flutter Southern Europe and Africa (SEA), which includes Sisal, said the collaboration unlocks new ways to enhance the customer experience.

Later this year, tombola's casino product will launch on Sisal, fully integrated with engaging player chat capabilities and tombola's signature side-games solution. Marion Ryan, Managing Director at tombola, said the partnership represents a fantastic opportunity for Flutter to transform the bingo proposition.