Flutter's Cash4Clubs Wins Best Grassroots Initiative at Women's Football Awards

Flutter's Cash4Clubs program, run in partnership with Sported, has been named Best Grassroots Initiative at the Women's Football Awards. This recognition reflects Flutter's Positive Impact Plan, which commits the company to reaching the lives of 10 million people in the communities where it operates by 2030.

Cash4Clubs, which awards £500,000 annually to community clubs through grants of £2,000, has backed 86 grassroots football initiatives supporting women over the past three years alone. The award was presented during a star-studded ceremony which included a special opening address by Prince William celebrating the continued growth of the women's game.

Women's clubs backed by Cash4Clubs this year include Cloughey FC, which is establishing the only women's football team in the lower Ards Peninsula ahead of its first competitive season in 2026 and Chorley Women FC, a Lancashire based volunteer run FC founded in 1983, which provides over 50 women from a wide range of backgrounds, including many from low-income households, the opportunity to play. Flutter beat off competition from Liverpool, Man City and McDonald's to the top prize, awarded by Gabby Logan and Jamie Carragher.