Bojoko CEO Joonas Karhu on Building a Player-Centered iGaming Affiliate Platform

Joonas Karhu, the CEO of Bojoko, has a clear vision for his iGaming affiliate platform: empowering the player. Bojoko is designed to give players control over their gambling experience. The platform offers quick filters to narrow down options based on specific needs such as bonus types, game selection, or user experience. Additionally, Bojoko integrates user reviews alongside expert opinions to provide a well-rounded view for players.

One of the major challenges Joonas Karhu faces is reading the market effectively, especially with the fast-paced regulatory shifts. He mentions that the industry was on edge during the UK government's release of its white paper on gambling reform. Bojoko had to stay flexible and prepared while ensuring users received reliable information despite the uncertainty.

Responsible gambling is a core part of Bojoko's operations. The platform is very selective about the operators it lists, ensuring they provide tools for responsible play. Bojoko also educates players about safe gambling practices, fostering a healthy relationship between players and casinos.