Pure Casino Joins IBIA to Enhance Sports Integrity in Alberta

Pure Casino, Alberta’s largest retail gambling group, has joined the International Betting Integrity Association (IBIA). IBIA is keen to continue adding trustworthy operators invested in keeping sports free of manipulation. Pure Casino will expand the company’s expertise in the North American market.

Alberta’s recent iGaming launch has led to the opportunity to strengthen the International Betting Integrity Association (IBIA). Pure Casino, the province’s largest brick-and-mortar casino operator, and its newly-launched digital arm, has become IBIA’s latest member. The addition of a sizable partner in Alberta means that IBIA will further hone its ability to monitor, track and respond to suspicious betting patterns.

Pure Casino CEO Brad Belhouse said that joining IBIA is a key part of their integrity and compliance framework. IBIA’s CEO, Khalid Ali, noted that the association relied on adding prominent partners to scale its expertise. IBIA recently published its Integrity Report for Q2 2026, with 76 suspicious betting alerts reported across the globe by partner operators. Europe continued to lead the way with 33% of the total number of signals -25, compared to only 3 in North America. Soccer still led the way with 25 alerts, followed by esports with 16 alerts and tennis with 9 alerts.