Pragmatic Play Expands in Latin America with Black Label Partnership

Pragmatic Play, a leading supplier of online casino games, has expanded its presence in Latin America through a partnership with Black Label. The two companies have signed a new content agreement that will bring Pragmatic Play's popular games to new players in the region.

Under the terms of the agreement, Black Label will offer a range of Pragmatic Play's titles, including multi-award-winning slots like Sugar Rush and Gates of Olympus. The deal covers Pragmatic Play's slots, live casino, and virtual sports portfolio, providing players with a variety of gaming options.

Black Label's platform is designed to meet the specific needs of operators in Latin America and is offered in Spanish. The platform's locally aligned solutions make it an important partner for operators looking to grow their presence in the region. Roberto González, Black Label’s general manager, described the partnership as a major milestone, highlighting the value it brings to their partners.