PokerStars Updates Loyalty Program and Boosts Marketing Spend

PokerStars has slightly changed its loyalty program, allowing players to choose a lower-level chest if they can't accumulate enough points. Previously, players had to fill half of the progress bar to do this. For example, if you opened 10 blue chests in a month and gained access to bronze chests, you can change it back to a blue chest if you see that you won't be able to accumulate enough points to open a chest.

Flutter Entertainment, the owner of PokerStars, has allocated an additional £50 million for marketing in the second half of 2020. This increase is part of a broader strategy to enhance the poker room's potential amidst intensified market competition. The company plans to focus on player-friendly changes to the loyalty program and expanding into new markets, as evidenced by their recent return to Slovenia and Slovakia.