Phil Galfond's Journey: Building the Best Poker School and the Mistakes Along the Way

Phil Galfond, a renowned poker player, shares his journey and the mistakes he made while building what he considered the best poker school, Run it Once. Galfond launched several projects, with Run it Once being the most successful. The school published 2 videos per day, which was more frequent than competitors, and initially priced their full access at $100 per month, with a lighter option at $10 per month.

Run it Once quickly became the market leader without any marketing efforts. However, their initial focus on professional players led to neglecting casual players, who make up the majority of the market. This oversight became apparent when competitors started offering full courses and investing in marketing, which Run it Once initially did not do.

In response, Run it Once began developing courses and investing in marketing, which revived their business. Patrick Leonard's PADS on PADS course was a significant hit for Run it Once. The rise of solvers changed the poker learning landscape, but Galfond saw it as an opportunity to complement video learning with solver-based strategies.