Juventus FC: Meet the Biggest Brand Sponsors of the Italian Football Giants

Juventus FC, one of the largest and most storied football clubs in Italian history, has attracted numerous high-profile sponsors over the years. These partnerships have significantly contributed to the club's success and global recognition.

Jeep has been a Principal Sponsor of Juventus since 2012, with the most recent extension of 3 years granted in January 2021. This partnership generates approximately €45 million annually, with the potential to advance further with add-ons. Adidas became the official kit supplier of Juventus in 2015, with the most recent renewal of collaboration in 2018, continuing through June 2027. This deal brings in at least €51 million yearly.

10Bet partnered with Juventus in 2019, offering a special Bonus casino for Juventus fans. However, there have been many controversies since the appraisal of the ban on Italian football clubs to strike sponsorship deals with gambling and betting platforms. Konami became a sponsor of Juventus in 2019, granting exclusive rights to their licenses, which contain images of actual players, uniforms, and stadiums. BitGet, a Global Cryptocurrency processor, extended its hands to strike a sponsorship agreement with the Italian Series A club's women's team on International Women's Day. The main reason behind this sponsorship was to bring crypto to a wider female audience and motivate them to grab trading opportunities in the crypto space.