Flutter Entertainment Partners with IMAS to Promote Inclusive Sports Globally

Flutter Entertainment has agreed to a three-year partnership worth approximately £500,000 with International Mixed Ability Sports (IMAS). This partnership is part of Flutter's Positive Impact Plan, which aims to improve the lives of 10 million people by 2030.

IMAS is a UK-based, not-for-profit organisation that champions the Mixed Ability model, promoting social inclusion through sport and education. The Mixed Ability model encourages people with physical and learning disabilities to participate in community sports alongside non-disabled participants.

Flutter's contribution will help IMAS achieve its strategic targets, including growing its presence to 30 countries and positively impacting 275,000 participants. IMAS was founded in Bradford, West Yorkshire, in 2014, and has since grown to include over 5,000 players across 100 Mixed Ability rugby clubs worldwide.