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Online PokerNovember 4, 2021·1 min read
FanDuel and NBA Extend Partnership to Include Sports Betting and More
FanDuel Group, part of Flutter Entertainment plc, and The National Basketball Association (NBA) have announced a multi-year expanded partnership, designating FanDuel as an official sports betting partner of the NBA. This partnership includes expanded marketing, content, and digital rights to integrate NBA assets within its sports betting, daily fantasy sports, and online casino platforms.
In addition to the NBA partnership, FanDuel has also announced a multi-year partnership with the National Basketball Players Association (NBPA). This deal gives FanDuel the rights to feature active NBA player imagery in its creative and within highlights distributed across FanDuel’s branded platforms, apps, social media, and broadcast channels.
As part of the expanded partnership, FanDuel will be the exclusive presenting partner of the weekly NBABet Show co-produced by Turner Sports each Monday night on NBA TV. Fans will now be able to see FanDuel odds displayed on the Games page of NBA.com. Additionally, FanDuel will have the ability to create and promote its online casino games featuring NBA marks and logos.
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