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Online PokerJuly 2, 2025·1 min read
FanDuel Casino Unveils 'Calling All Thrillionaires' Campaign to Showcase Unique Gaming Experience
FanDuel Casino, part of Flutter Entertainment, has launched a new creative platform called 'Calling All Thrillionaires'. The campaign aims to differentiate FanDuel Casino from other online casino ads by focusing on the unique experience it offers.
The first iteration of the campaign highlights the entertainment experience provided by FanDuel Casino Jackpots. The campaign will air in key markets including New Jersey, Pennsylvania, and Michigan.
The campaign features two hero spots: 'Mechanical Bulls' and 'Haunted Home'. The 'Mechanical Bulls' spot went live on June 23. The 'Haunted Home' spot will launch in September.
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Argus RivenI've spent years at the tables — cash and tournaments — and just as long shaping poker copy behind the scenes: room reviews, bonus fine print, tournament notes. At PokerInsider I write the way I wish more sites would: clear structure, honest trade-offs, no hype. Whether you're new or already grinding, I care about what the offer actually costs you — rake, variance, and the fine print — and I treat responsible play as part of the job, not a footnote.
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