FanDuel Partners with AGA to Promote Responsible Sports Betting

FanDuel Group, part of Flutter Entertainment plc, has announced a partnership with the American Gaming Association (AGA) to promote responsible sports betting through the AGA’s Have A Game Plan.® Bet Responsibly.™ campaign. FanDuel is the first mobile sportsbook operator to join the AGA’s national campaign to promote the fundamentals of responsible sports betting.

As part of this engagement, FanDuel is making a multi-million-dollar commitment of its media inventory, as well as league and team assets, and directing them towards responsible gaming messaging. The company will also work with its league, team, and media partners to grow the campaign across television, radio, digital, and in-venue media. The company and the AGA are aiming to have responsible gaming content live in May 2021.

Through Have a Game Plan, the AGA and its partners provide consumers a state-by-state guide on where to find legal operators, spotlight the basics of responsible sports betting, and raise awareness on signs of problem gambling. Matt King, CEO of FanDuel Group, stated that promoting responsible gaming behaviors is a core tenet of growing their business and the industry as a whole. Bill Miller, AGA President and CEO, expressed excitement about having a partner like FanDuel to help extend the Have a Game Plan initiative. FanDuel joins NASCAR, the NHL, the PGA TOUR, Monumental Sports and Entertainment, and the Vegas Golden Knights as official campaign partners.