ClubWPT Gold Launches Poker Training Campaign in Las Vegas During WSOP

ClubWPT Gold is making waves in Las Vegas with a new marketing campaign during the World Series of Poker (WSOP). The company has launched digital billboards along the Las Vegas Strip, promoting its platform as a training tool for poker players rather than a sweepstakes-style online poker room.

The largest of these digital signs is prominently displayed above several restaurants connected to the Miracle Mile Shops at Planet Hollywood, about a block from the Horseshoe and Paris, where the WSOP is held. The signage features a woman on a toilet holding her phone, with the message: “Bringing Poker Training Direct To You.” Other signs around the Las Vegas Strip convey a similar message, emphasizing the platform's new focus on poker training.

The new business model, adopted in 2025, involves selling poker training credits instead of offering free-to-play games and Gold Coins. This shift was in response to numerous states, including California, banning sweepstakes operators. The platform now sells a service rather than offering traditional sweepstakes gaming. Some experts, however, argue that this model may still not comply with laws in states like California.