Bubble Gaming's Exclusive Strategy: Why Big Catalogs Aren't Enough

Bubble Gaming, an international game development studio founded in Estonia in 2024, has quickly made a name for itself in the iGaming industry. With a portfolio of 45 games, more than 80 casino partners, and a new release almost every week, the company is not just focusing on the size of its catalogue. Bubble Gaming builds exclusive games for individual operators and funds them entirely itself.

Oleg Rezanovich, the CEO and founder of Bubble Gaming, explains that the company has more than a dozen exclusive projects in its portfolio. These exclusive games are built for a specific operator, and the rights to the game stay with the studio. The operator receives exclusive placement for an agreed period, typically one to three years, depending on the terms of the specific project.

Bubble Gaming's model is revenue share, and the commercial terms on an exclusive are considerably better than those on their general content portfolio. The operator gets a product built around the interests of its own audience, with the mechanics and visual concepts its players prefer. The casino then runs its bonus campaigns on its own game, and its advertising rests on an exclusive product that sets it apart rather than on someone else's hit. Bubble Gaming can even waive their share of the revenue for the first month and put it into marketing the game itself, providing additional promotional budget at no extra cost to the operator.