ASA Bans Casumo's Spinumo Campaign for Breaching Responsible Gambling Rules

The UK Advertising Standards Authority (ASA) has banned a recent Casumo promotional campaign, determining that it breached responsible gambling rules by incentivizing consumers to scale their betting activity as they looked for a reward.

The Spinumo campaign, which lasted 28 days, incentivized players to deposit and complete daily missions for the chance to spin a wheel. The ASA argued that the campaign breached social responsibility requirements outlined in the country’s CAP Code, stating that it was socially irresponsible and could drive people into financial harm.

Casumo argued that there was no obligation on the part of players to opt in for every single mission throughout the promotional materials. However, the ASA stated that each additional mission required a further £50 deposit and £200 of wagering, in return for another opportunity to receive a promotional reward.