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World Cup Viewers Saw Gambling Ads Every 40 Seconds, Study Finds
A new study reveals that viewers of the FIFA World Cup were exposed to gambling and prediction market logos at an alarming rate. During the broadcasts of all 104 games, viewers encountered 1.5 gambling or prediction logos every minute. The study also found that prediction market logos were displayed more frequently than traditional gambling company logos.
September 24, 2026·1 min read